A Better Customer Restaurant Experience: Design Ideas

Feb 24, 2020 | Menu Design, Restaurant Marketing | 0 comments

Aesthetics and comfortability in conjunction with great drinks, food, and service are what make a truly successful restaurant work. When a diner can check all of these boxes when eating at your establishment, it means they’ve had a great overall experience and are liable to not only come back again but also spread the word to family and friends. So making the most of your internal, external, menu, food, and ambiance design can make a big difference in improving your bottom line and provide your patrons with a better customer restaurant experience.

Here are some tips to improve the overall experience patrons have at your restaurant.

1. Ambiance vs. Space

Depending on the style of your restaurant using space could be very different from another restaurant. High tops in the bar area, booths around the restaurant and singular table or cafeteria-style long tables may be a better fit. High scale restaurants will want to go with smaller table setups dividing each set of tables from one another whereas a brewpub may opt for more community-style seating like a cafeteria.

Knowing the number of people you on average need to break even and in turn, make a profit will be critical to knowing how many tables and seats you should have. So be sure to get the math on this right away and plan your space accordingly in order to give your diners a better customer restaurant experience.

2. Design Your Brand for a Better Customer Restaurant Experience

Every business is a brand and restaurants are no different. But successful restaurants make a brand important from every aspect of the dining experience. Is your brand casual? Family-friendly? Formal? Party like? Sports bar?

The type of aesthetics that go with each one of these can be very different. White table cloths and leather-bound menus for the high end will not be smart in a fun family-friendly sports bar. Your brand will determine many things from the type of food you serve to the way your staff is dressed to the ambiance and table setups. So keep things in line with your brand.

3. Bathrooms & Cleanliness + Design

Bathrooms are one of the most important aspects of a restaurant and it’s not too hard to see why. In order to provide a better customer restaurant experience, you want your design to include a good looking and clean bathroom area where everyone can feel comfortable going should they need to while visiting your restaurant. Depending on your brand and type of restaurant they can also look very different. If your restaurant is a southern barbecue joint than you may want to have the bathroom aesthetics go in that vein, with a more earthy feel, wood, even with the signage on the doors. High-end restaurants will want clean and white with good looking sinks and countertops. Have the bathrooms cleaned professionally?

4. Get Your Menu Designed Using Psychology

There are clear ways to get the most of a menu and it can make a huge difference in how people view and choose menu items to buy. There are software systems you can use to easily create a restaurant menu but finding a professional menu design company will let you concentrate on so many other important items like staffing, food costs and marketing your restaurant and a psychologically driven menu that drive up the average ticket per customer.

Also, the material of the menu is important. Using good looking waterproof restaurant menu paper can make a big difference in not only keeping your menu cost low but also offering great looking and physically rich feeling menus. This is another great way to provide a better customer restaurant experience.

5. Staff Uniforms

When staffs have the same great-looking uniforms on, it can also improve your brand awareness and improve the overall design and experience of the restaurant. There is no guesswork on who is or is not part of the wait staff and can be different depending on the type of your restaurant.

Formal restaurants will probably want uniforms that include black shoes and pants, with a white button-up shirt and black or red tie. Informal restaurants may use set uniforms with buttons or logos, or even name tags. Be sure to get the uniforms worked out when you open the doors and match the uniform aesthetics to your restaurant design.

You can implement these tips at any point if your restaurant is already open. If you’re getting ready to open then be sure to not miss any little details. The more you prepare and invest in your restaurant business the better off you will do, it’s that simple